INVER GROVE HEIGHTS, MN – Travel Tags, Inc., a worldwide manufacturer of unique card solutions, announces the debut of their streamlined programs for quick-turn card production. Two programs offer the benefits of quality production and competitive pricing: digital short-run for card orders between 500 and 25,000, and litho short-run for card orders between 25,000 and 75,000.
To print cards through the short-run programs, all that’s needed is a print-ready PDF built to the supplied guidelines. The customer then receives a digital proof and upon approval, the final product will ship within eight to 12 business days.
Standard orders are printed on gloss laminated PVC with the option of a two-track mag stripe. Additional services are available for personalization, packaging and shipping, providing the merchant with many customized possibilities for their gift or loyalty card needs.
“The integration of the short-run programs has expanded our ability to print small quantities of cards while maintaining very competitive prices,” stated Eric Pohl, vice president of sales for Travel Tags. “With our streamlined process the short-run programs are ideal for merchants with a regional store footprint, seasonal promotions, or changeovers that require short turn times.”
For over forty years, Travel Tags has held a passion for improving processes to maximize efficiencies while maintaining a high quality product for a variety of merchants, big and small. They do this by staying current on new technologies, developing applications, investing in new and improved equipment and listening to the needs of their customers. Contact Travel Tags to learn more about the short-run programs and the various printing and fulfillment options they have to offer.
MARTHA WEAVER | MARKETING MANAGER
651 288 8470
Source: Ad Age (adage.com)
Published by: Kate Kaye on June 3, 2014
Dove, Adidas and JetBlue get high marks for loyalty program satisfaction, according to a new report from Bond Brand Loyalty, which has changed its name from Maritz Loyalty Marketing. In its fourth-annual study of more than 6,000 consumers, the agency found that 69% of participants in loyalty programs are satisfied with them.
"There aren't too many brands without some sort of loyalty program in place," said Scott Robinson, consumer loyalty strategist at Bond.
Indeed, it appears that today's younger consumers have come to expect brands to offer incentive programs. Almost 30% of all studied said brand loyalty requires such a program. A CMO might react negatively to the news that only a third of customers were loyal to the brand, suggested Mr. Robinson. "The loyalty marketer would say, 'I'm getting my raise this year.' "
The number spikes to 37% when it comes to millennials surveyed for the study, who said they would not be loyal to a brand that doesn't have a strong loyalty program.
These millennials, defined in the study as 20-to-34-year-olds, alter their purchase behavior based on loyalty offerings, too. According to the study, 68% change when and where they make purchases to get loyalty rewards, and 60% will switch brands if incentivized.
On average, people are enrolled in 10.4 loyalty programs, according to Bond, yet they are only active in 70% of them.
People today are more leery of coughing up personal information to branded loyalty programs, said the report. Compared to 29% of consumers who said last year they weren't sure why programs require them to divulge personal data, 32% said the same this year.
"Willingness to share personal information is strongly correlated with trust," said the report, noting that "49% of members who strongly believed a program is trustworthy are willing to share information -- over three times the average."
Personal data uses deemed "cool" by those surveyed included discounts based on previous purchases, customized offers and invitations to events, and "online communities" related to the loyalty program.
Bond Brand Loyalty listed the top loyalty programs in a variety of categories. Here's who ranked No. 1 in each category, followed by the key driver of satisfaction in that category:
Consumer packaged goods:
Dove (total earning potential)
Papa John's PapaRewards (members were proud to be part of the program)
AMCStubs (total earning potential)
Chase Southwest Airlines Rapid Rewards Premier (quality of rewards)
Kohl's Rewards (total earning potential)
Giant Eagle Fuelperks (ability to reach desired awards in timely manner)
RiteAid Wellness (total earning potential)
Adidas (total earning potential)
Verizon (members were proud to be part of the program)
Jet Blue TrueBlue (quality or rewards)
Marriott Rewards (program is trustworthy)
*** Above content published by Ad Age, June 3, 2014 ***
More good reading:
Check out this loyalty report.
MARTHA WEAVER | MARKETING MANAGER
651 288 8470
New to the industry? Interested in furthering your knowledge? Join us on a fun journey through the evolution of gift cards. Learn about the product milestones, market challenges and the industry's successes, while taking a glimpse into the future of physical and digital gift cards.
PRESENTER: Martha Weaver
DATE: Tuesday, August 26, 2014
TIME: 1pm CST / 2pm EST
About the Presenter:
With over 14 years of gift card experience, Martha Weaver, product manager at Travel Tags, discusses the evolution of gift cards and what lies ahead for the prepaid card industry.
Click HERE to register!