News

Sep
23
2016

21,000 Olive Garden Pasta Passes Sold Out in Less Than One Second

That's a lot of fettuccine alfredo!

Less than one second after making their triumphant return to the marketplace, all 21,000 of Olive Garden’s Never-Ending Pasta Passes were snapped up by thousands of people who are apparently unfamiliar with the phrase “too much of a good thing.” To put it in perspective, that’s enough Alfredo-slurping, breadstick-wielding Pasta Pass holders to fill Madison Square Garden.

Pasta Pass holders will be able to gorge themselves on seven weeks’ worth of unlimited pasta, soup or salad, breadsticks, and soda, as often as they want — or are physically capable of? — between October 3 through November 20.

Last year, Olive Garden offered 2,000 passes, all of which were claimed in less than a minute. This year, the chain opted to sell 21,000 in honor of its 21st anniversary — and seemingly could have sold many more.

Sales went live on Thursday at 2 p.m. EST. According to a spokesperson, the first 21,000 people to click “purchase” were able to claim their Pasta Passes: “Everyone else received the sold out message, which for them occurred in less than one second/immediately.”

There are still a handful of passes left — though those who want one will have to duke it out on eBay, where 21 are currently being auctioned to benefit Feeding America. Fair warning: Prices are already well past the original $100, with some bidding as high as $810.

Now the question remains: Will any of this year’s Pasta Pass holders be able to eat more chicken Alfredo than OG superfan Alan Martin, who in 2014 consumed some $1,840 worth of Olive Garden pasta in just seven weeks?

Source: Eater.com, by Virginia Chamlee - September 16, 2016

 

A Team Effort

The success of the Olive Garden Never-Ending Pasta Pass wouldn't be possible without the collaboration of several vendors who work regularly with Darden Brands. Travel Tags, Inc. had the pleasure of partnering with Darden Brands (Olive Garden) for another year on the card production and fulfillment of the Never-Ending Pasta Pass. We're honored to be part of an impressive group of vendors who can implement such a successful marketing campaign as the Never-Ending Pasta Pass, year after year!

 

MEDIA CONTACT:
KATIE SINSKY | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com 

TAGS:   card fulfillment, card manufacturing, Gift Card Services, Loyalty, Rewards and Membership, trends

Mar
28
2016

Congratulations to Glen Taylor & Deb Taylor Award Recipients!

We are pleased to announce that Virginia (Ginny) Jordan, Qualtiy Assurance Manager for Card Fulfillment Services, and Tetyana Opshytosh, Sr. Production Equipment Operator for Western Graphics & Data are both recipients of the 2015 Glen Taylor and Deb Taylor Award! Nominated by their business leaders, these employees have gone above and beyond to contribute exceptional value to their organizations.

 

 

 

"Each year we hear of employees across our family of companies who go above and beyond our expectations - and these individuals demonstrate initiative that improves our ability to serve customers, product product, or achieve our goals," shared Deb Taylor. "It is in recognition of those individuals' efforts we have decided to establish these awards." 

Congratulations to all recipients within the Taylor family of companies!

TAGS:   Awards / Recognition, card manufacturing, card services, Taylor Corporation

Jan
11
2016

2015 gift card sales in the U.S. reach $130 billion, a 6% increase over 2014

2015 gift cards sales are just the beginning as gift card sales are predicted to reach $160 billion by 2018. E-gifting had the largest increase, rising to 26% in 2015, representing $7.1 billion in volume. E-gifting is also expected to support the overall payment industry growth. Long-term prospects for e-gifting remain promising as more payment services become mainstream and plastic cards make the switch to digital.

 

“Consumers continue to enjoy the convenience of giving and receiving gift cards in all forms,” said CEB Principal Executive Advisor Brian Riley.  “Both retailers and financial institutions have prioritized gift cards as a central to their strategies for gaining share of customers’ (increasingly digital) wallets.”

The amount of breakage (spillage), also known as unused gift card volume, continued to significantly decline, resulting in less than 1% of total volume. Regulatory action (Credit CARD act) has tightened rules on retailers, making it more difficult for stores to cancel unused cards or charge inactivity fees. This helps to prevent retailers from quickly cashing in on breakage. Customers have also caught on and appear to be finding more ways to avoid breakage. Even if there is only a small amount left on a gift card the consumers are finding a way to use them. But there is still a positive for retailers, as this usually means more lift (the amount that the customer spends over the value of the gift card)!

OTHER KEY FINDINGS:
•Open network branded cards grew to $48 billion (up 6.7%)
•Retailer cards grew to $43 billion (up 4.9%)
•The restaurant and miscellaneous categories both showed limited growth with $19 billion and $13 billion, respectively.

Read the full press release from CEB Global, here.

Read entire article at GiftCardPartners.com
Written by Jennifer DiPietro

 

MEDIA CONTACT:
KATY LASEE | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com

TAGS:   card manufacturing, holidays, trends