"eBay and Stockpile have teamed up to make it easier than ever to access the US stock market," according to the announcement. "With the launch of Stockpile gift cards on eBay's US marketplace, eBay becomes one of the first ecommerce companies to offer this new category of digital gift cards for stock."
eBay has launched a new wine category and live-auctions in recent years, and eBay CEO Devin Wenig has been hinting that new categories were coming. But as with other new categories, don't expect to be able to sell the items yourself.
In fact, to be clear, no one is selling actual shares of stock on eBay. Rather, PayPal Digital Gifts is selling Stockpile gift cards on the marketplace - and shoppers go to the Stockpile site to consummate the trade.
eBay spokesperson Ryan Moore pointed EcommerceBytes to the eBay Gift Card policy. "We allow PayPal to sell third party retailers' electronically delivered gift cards on eBay. Because we believe that PayPal's digital platform allows buyers to purchase these items on eBay in the most risk-free way, PayPal is currently the only entity allowed to sell electronically-delivered gift cards on eBay."
Shoppers who purchase them pay more than the value of the card. Currently PayPal Digital Gifts is selling a $25 gift card delivered via email for $29.95 and a $50 gift card for $56.95.
The description explains, "If you redeem a $50 gift card and the stock price is $100 when you redeem, you'll get half a share of stock."
General Manager for Gift Cards at eBay Wafa Dahel said Monday, "We're proud to be one of the first ecommerce companies in the nation to offer gift cards for stock, a new category for eBay. This innovative and unique gifting idea of stock speaks volume to what eBay is about - smart, fun and engaging with our customers."
Source: ecommercebytes.com, August 16, 2016 -- Ina Steiner
MEDIA CONTACT:
KATY LASEE | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com
Join The Gift Card Network and Travel Tags, Inc. on May 18, 2016 for a joint webinar highlighting best practices and industry secrets when it comes to Gift Card Fulfillment. Sue Hanson from Travel Tags, Inc - Card Fulfillment Services joins as a member of the Fulfillment Committee to give her expert advice after 10+ years in the fulfillment industry.
The Educational webinars are a Free Benefit for Gift Card Network paying members. Affiliate Merchant Members and Non-Members may attend for a fee:
Affiliate Members - $89 per webinar
Non-Member - $99 per webinar
Webinar details and payment links will be sent via email upon registration.
Inver Grove Heights, MN - Travel Tags, Inc. has been recognized for excellence by the International Card Manufacturers Association (ICMA), a global trade association for card manufacturers, personalizers, issuers and suppliers, at the 2016 Elan Awards for Card Manufacturing Excellence.
Jeffrey Barnhart, ICMA founder and executive director, revealed the winners at a festive carnival themed evening reception and dinner held April 6 at Universal's Loews Royal Pacific Resort in Orlando, Florida, during the 26th Annual ICMA EXPO.
TTi participated in the Loyalty, Promotional and Gift Cards category, wining both Finalist spots for the Cabela's Shooting Clay Lenticular card, manufactured for Cabela's, and the Starbucks Special Edition Kona Heritage Card, manufactured for Starbucks Coffee Company.
Cabela's was interested in a lenticular card for their gift card offering and approached an expert in the field. Travel Tags' Creative Team was able to enhance Cabela's artwork and make it lenticular-ready with multiple motion and depth effects. For this particular card, the lenticular print features an up/down multiphase effect, flipping between three stages of a person shooting a clay disc mid-air.
This special-edition Kona Heritage Card is made with recycled burlap coffee bags and features a design of the original Pike Place, celebrating the birthplace of Starbucks Coffee Company. This one-of-a-kind Kona paper is the result of converting post-consumer waste into a whole new element. It is estimated that more than 10 million burlap bags of coffee are traded globally, providing thousands of tons of burlap for repurposing into products like this paper. In each card, a slight rough texture can be felt with noticeable pieces of jute, or paper fibers. The card features beautiful gold foil stamping, informing the recipient of its unique elements. In addition, the top layer has been debossed in register to the printing, highlighting the Pike Place storefront.
In the global arena of world-class cards, the ICMA Elan Awards for Card Manufacturing Excellence celebrates the pinnacle of design innovation, security, and technical achievements in the industry by leading manufacturers from around the globe. "We're proud to be recognized in conjunction with the pretigious brands we work with. It's our mission to engage with clients to not only provide them with a product but to create growth for their brands through innovative solutions," says Jeff Horst, Creative Director for TTi.
Click here for a complete list of winners and finalists of the 2016 Elan Awards. Congratulations to all for their achievement!
MEDIA CONTACT:
KATY LASEE | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com
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