Retailers in for a Very Digital Holiday Season, according to NRF survey
Top findings of consumers surveyed:
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Average spending per person reaches $805.65, comparable with spending in 2014 holiday season ($802.45).
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Spending on gifts for family members will total $462.95, up from $458.75 last year, and a survey high.
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Almost half of holiday shopping, consisting of browsing and buying, will be done online: average consumers say 46 percent of their shopping (both browsing and buying) this holiday season will be conducted online, up from 44 percent last year.
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21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year, the highest seen since NRF first asked in 2011.
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Nearly half (46.7%) said free shipping/shipping promotions are important factors in their decision on where to shop.
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55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items, and will spend an average of $131.59, up from $126.37 last year.
Gift cards maintain their spot at top of wish lists!
Those struggling with finding the perfect gift this year should look no further than a retailer’s gift card section. According to the survey, nearly six in 10 (58.8%) consumers celebrating the holidays say they would like to receive gift cards as a gift, making this the ninth year in a row that gift cards have topped the list of most requested gift items. Close behind is clothing or clothing accessories (52.2%) and books, CDs, DVDs and video games (40.5%) — though the latter is the lowest percentage seen since NRF started asking.
Read entire article at NationalRetailFederation.com
Source: National Retail Federation
Article by Kathy Grannis Allen, NRF
MEDIA CONTACT:
KATY LASEE | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com
TAGS:
card fulfillment,
card services,
holidays,
National Retail Federation,
trends
