News

Apr
01
2014

How We Use Gift Cards

No matter how we give or receive gift cards, they carry a warm touch – and it’s getting even better, thanks to technology. Gift cards, delivered physically or via the internet, give us the ability to recognize people on birthdays, at holiday time, and for personal milestones and achievements. In the 21st century, gift cards are the quintessential feel-good prepaid asset and incentive.

PROMOTIONAL CURRENCY
Promotional marketing using incentive gifts has been around for decades, when big brands started coming up with ways to sell their products. Gift cards, as promotional currency, is now part of tens of thousands of everyday programs. “If you get a haircut, you get a gift card; subscribe to a wireless carrier, get a $50 gift card,” said Stone. “The reward aspect of a promotion is increasingly a gift card, and with eGifting it is so much easier and less costly for the retailer. Of course, we all know that Starbucks broke all kinds of records with its Living Social and Groupon offers.”

TYING GIFT CARDS TO LOYALTY
Michael Hursta, prepaid category manager at First Data, points out that the rise in self-purchasing of gift cards has led to a rise in the number of people reloading. Self-purchasers like to get rewards for reloading. “This is the first phase of connecting loyalty to gift cards,” said Hursta. “The consumer gets a bonus load on the card. He reloads $25 and gets a bonus of an extra $5.”

Retailers may soon be able to direct rewards to get a better sense of who the consumer is. They will deliver an offer in the form of a gift card, but specify what time the card can be used, or what category of products the gift card can be used for. The concept is to get retailers in a place where they can direct spending and get the consumer to try a new product. It requires a technology platform that can direct consumer spending.

Source: The Prepaid Press, read entire article here.

MEDIA CONTACT:
MARTHA WEAVER  |  MARKETING MANAGER
651 288 8470
meweaver@traveltags.com

TAGS:   card services, trends

Mar
18
2014

Hotel Room Keys That Double as Gift Cards Are the Next Big Meeting Trend

An easy way to please hotel guests and meeting attendees is to give them free stuff.

But rather than make it notepads or pens that are quickly forgotten, the Sheraton Seattle is giving guests something that makes them happy and energized. Sheraton Hotels & Resorts turned room keys into Starbucks gift cards for the first time this week for its Global General Managers Summit at the Sheraton Seattle. In addition to opening room doors, each card was loaded with $10 to use at five Starbucks locations nearby the hotel. Sheraton is the first Starwood brand to roll out the new card, which suggests meeting attendees at W Hotels and Le Meridien could be next to receive the key card surprise. Although Sheraton partnered with Starbucks, likely because CEO Howard Shultz spoke at the event, the concept gives hotels the opportunity to develop relationships and send customers to local businesses.

The move is also good news for the room key, which some hotels want to get rid of in favor of smartphone apps that allow guests to bypass the front desk.

Source: Skift.com, read the article here.

MEDIA CONTACT:
Martha Weaver | Marketing Manager
651 288 8470
meweaver@traveltags.com

TAGS:   card manufacturing, card services, trends

Feb
03
2014

2013 Holiday Gift Card Trends

Travel Tags once again...

...set out to observe gift card trends during the 2013 Holiday Season. This time, on a global scale!

 

Below are 4 infographics showcasing our global findings:

 

 

 

 

 

 

 

 

TAGS:   card fulfillment, card manufacturing, card services, holidays, trends