News

Jan
20
2016

First Data Launches Square Competitor

 
It would appear that First Data is circling Square — as prospective competition, that is.

The commerce technology company announced on Friday (Jan. 15) that it is releasing Clover Go, which — similar to Square’s offering — is an EMV-enabled card reader that plugs into an iOS or Android tablet or smartphone and works with a Wi-Fi or cellular connection, allowing merchants to accept payments outside of a traditional brick-and-mortar setting.

“While the Clover platform serves businesses of all sizes, Clover Go is especially beneficial for businesses with mobile workforces or entrepreneurs just starting out who want to accept transactions while complying with the EMV liability shift,” Dan Charron, executive vice president and head of global business solutions at First Data, stated in a press release. “Clover Go enhances our Clover product portfolio, which is designed to grow alongside our business owner clients as their needs evolve. Whether a business owner wants a card reader or the full Clover Station, First Data has the solutions that help businesses prosper.”

The press release goes on to explain that Clover Go works in concert with an app that merchants download; once a business is using the system, it can assign dollar amounts, including tax and tips, to inventory, as well as view transaction-level detail and the integration of data across all Clover devices that the business might use. The release adds that employees can download the app on their own devices and that Clover Go facilitates multi-user and multi-merchant functionality.

Read entire article at PYMNTS
Posted January 18, 2016

 

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