News

Aug
26
2016

eBay Sells Gift Cards for Gifting Company Stock

Offering gift cards is nothing new for eBay, but on Monday it began carrying a very different type of gift card - one that allows recipients to purchase shares of stock in publicly-traded companies.

 

 

"eBay and Stockpile have teamed up to make it easier than ever to access the US stock market," according to the announcement. "With the launch of Stockpile gift cards on eBay's US marketplace, eBay becomes one of the first ecommerce companies to offer this new category of digital gift cards for stock."

eBay has launched a new wine category and live-auctions in recent years, and eBay CEO Devin Wenig has been hinting that new categories were coming. But as with other new categories, don't expect to be able to sell the items yourself.

In fact, to be clear, no one is selling actual shares of stock on eBay. Rather, PayPal Digital Gifts is selling Stockpile gift cards on the marketplace - and shoppers go to the Stockpile site to consummate the trade.

eBay spokesperson Ryan Moore pointed EcommerceBytes to the eBay Gift Card policy. "We allow PayPal to sell third party retailers' electronically delivered gift cards on eBay. Because we believe that PayPal's digital platform allows buyers to purchase these items on eBay in the most risk-free way, PayPal is currently the only entity allowed to sell electronically-delivered gift cards on eBay."

Shoppers who purchase them pay more than the value of the card. Currently PayPal Digital Gifts is selling a $25 gift card delivered via email for $29.95 and a $50 gift card for $56.95.

The description explains, "If you redeem a $50 gift card and the stock price is $100 when you redeem, you'll get half a share of stock."

General Manager for Gift Cards at eBay Wafa Dahel said Monday, "We're proud to be one of the first ecommerce companies in the nation to offer gift cards for stock, a new category for eBay. This innovative and unique gifting idea of stock speaks volume to what eBay is about - smart, fun and engaging with our customers."

 

Source: ecommercebytes.com, August 16, 2016 -- Ina Steiner

MEDIA CONTACT:
KATY LASEE | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com

TAGS:   Gift Card Services

Aug
29
2016

Online retailers give the boring brown box on your doorstep an extreme makeover

Retailers trying to break through the Amazon juggernaut are turning front doorsteps into new branding canvases.

 

 

Online retailers are giving the humble cardboard box an extreme makeover, transforming a four-sided receptacle for delivering goods into the new shopping bag.

Out: brown, plain, boring.

In: neon colors, ornate lettering, glossy surfaces and geometric stenciling that looks like modern art.

By trying to replicate the delight and status jolt of in-person shopping — walking around New York with a Bloomingdale’s bag once signaled affluence — online retailers trying to break through the Amazon juggernaut are turning front doorsteps into new branding canvases.

As one box veteran puts it, “Every box tells a story.”

And the story often does not end with box cutters. Recipients post photos, videos and reviews online of the coolest boxes. Some re-purpose their boxes to store makeup, watches or even fishing lures. Others hang boxes on their walls, with dioramas inside.

“You all are going to be horrified,” one commenter wrote in an online discussion on a site that reviews boxes (such a thing really does exist), “but I just recycle them.”

This is the best of times for boxes. For decades, a stagnating economy and shift away from manufacturing flattened sales of corrugated and paperboard boxes. But in 2013, sales rebounded and have kept climbing, thanks to an improving economy and, analysts say, a fundamental shift in shopping habits.

Box sales are growing about 3 percent a year and will rise to nearly $40 billion in 2018, according to Katie Wieser, an analyst with the Freedonia Group, a market research firm. But boxes for e-commerce are growing even faster, at 4 percent. Amazon is thought to be the biggest customer, shipping nearly 5 billion packages a year.

 

Source: The Washington Post, August 21, 2016 

MEDIA CONTACT:
KATY LASEE | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com

TAGS:   card fulfillment, holidays, trends

Aug
31
2016

Eyes on the skies: The dream of drone delivery starts to take flight

Drone package delivery is sparking the imagination of retailers, consumers and everybody in between. Here’s what it means to packaging professionals.

 

 

Amazon, Google, DHL and Walmart are all working on the supply chain of tomorrow, including package handling and delivery. And although the future looks somewhat different to each of them, all four know they want aerial drone technology to be part of it.

Driving their interest in drone package delivery is the possibility of super-fast shipping—as in next half-hour rather than next day—which in turn relates to the growth of e-commerce and consumers’ changing expectations for what constitutes timely delivery.

Online shoppers clearly are interested in getting their purchases as quickly as possible. In a 2016 survey conducted by Walker Sands Communications, 79% of respondents said they would be “very likely” or “somewhat likely” to request drone delivery of their package if it could be delivered within an hour. Of the 1,433 U.S. consumers surveyed, 26% expected to order their first drone-delivered package “in the next two years,” and another 30% said “in the next five years.”

In addition, 73% of Walker Sands’ survey participants said they would pay up to $10 for a drone delivery. Although the economics of drone delivery have not yet been worked out, robust delivery fees could help offset operating costs.

 
Immediately, if not sooner

Minimizing the time it takes to get products from a warehouse to consumers is a key benefit of drone delivery for e-commerce companies. Amazon has publicly stated that the goal of its Prime Air service, which will use aerial drones, is to get packages to customers in 30 minutes or less—on-demand delivery, essentially.

Amazon Prime Air has tested drone prototypes designed with, for example, a small cargo bay or an external bin for carrying packages. In all cases, the packages loaded onto Amazon’s drones are on the small side, weighing no more than five pounds; the drones would be able to fly 10 miles or more to make a delivery.

The company reportedly has been testing its drones in Canada, the United Kingdom and the Netherlands. Amazon declined to comment for this article.

Separately, DHL has been testing drones for the delivery of express and emergency items and/or deliveries to difficult-to-reach areas, such as islands and mountaintops. The company completed a three-month test of its Parcelcopter 3.0, a tilt-wing aerial vehicle, in the Bavarian Alps in early 2016.

The test incorporated DHL’s automated Skyport cargo loading and unloading system. Local customers who wished to send a package by drone between the trial program’s two stations simply inserted their package into the Skyport, and the item was loaded onto the drone. Most of the packages contained sporting goods or medicine.

Google, though its Project Wing program, also has been testing drones. One of Google’s delivery models combines aerial drones with rolling, earthbound robots—the aerial vehicles transfer packages to the robots on the ground (also see “Down-to-earth drones tackle the ‘last mile’”). The company previously had tested a drone that lowered packages, on a tether, directly to the ground. Google, which has shied away from publicity about Project Wing, had no comment.

Continue reading at www.packagingdigest.com

 

Source: Packaging Digest, August 10, 2016 -- Kate Bertrand Connolly

MEDIA CONTACT:
KATY LASEE | MARKETING DEPT.
651 554 8533
KRLasee@traveltags.com

TAGS:   card fulfillment, holidays, trends