"eBay and Stockpile have teamed up to make it easier than ever to access the US stock market," according to the announcement. "With the launch of Stockpile gift cards on eBay's US marketplace, eBay becomes one of the first ecommerce companies to offer this new category of digital gift cards for stock."
eBay has launched a new wine category and live-auctions in recent years, and eBay CEO Devin Wenig has been hinting that new categories were coming. But as with other new categories, don't expect to be able to sell the items yourself.
In fact, to be clear, no one is selling actual shares of stock on eBay. Rather, PayPal Digital Gifts is selling Stockpile gift cards on the marketplace - and shoppers go to the Stockpile site to consummate the trade.
eBay spokesperson Ryan Moore pointed EcommerceBytes to the eBay Gift Card policy. "We allow PayPal to sell third party retailers' electronically delivered gift cards on eBay. Because we believe that PayPal's digital platform allows buyers to purchase these items on eBay in the most risk-free way, PayPal is currently the only entity allowed to sell electronically-delivered gift cards on eBay."
Shoppers who purchase them pay more than the value of the card. Currently PayPal Digital Gifts is selling a $25 gift card delivered via email for $29.95 and a $50 gift card for $56.95.
The description explains, "If you redeem a $50 gift card and the stock price is $100 when you redeem, you'll get half a share of stock."
General Manager for Gift Cards at eBay Wafa Dahel said Monday, "We're proud to be one of the first ecommerce companies in the nation to offer gift cards for stock, a new category for eBay. This innovative and unique gifting idea of stock speaks volume to what eBay is about - smart, fun and engaging with our customers."
Source: ecommercebytes.com, August 16, 2016 -- Ina Steiner
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