Merry & Bright Holiday Pack Wins at Print Industry Midwest Awards

We're honored to have been chosen "Best of Class" in the Cards category at the 2017 Star of Excellence Awards presented by Print Industry Midwest for the Merry & Bright Holiday Pack! This piece, completely designed and produced by Travel Tags, Inc., served as the company holiday card for the 2016 season. Customers and vendors received this multi-piece pack as a way to thank them for their continued service, to enjoy the holidays, and to remind them of the various printing capabilities and services TTI provides all year round.

For a complete list of PIM Star of Excellence 2017 winners, check out the May issue of Graphic News.


Creative Process:

TTI wanted their card to be fun and festive but also demonstrate some of their capabilities. As a gift card manufacturer, we decided to demonstrate several of our various printing capabilities and services: in-house design, card manufacturing with scent, lenticular design and print, and digital printing. When customers opened up their holiday card, they were pleasantly greeted with the scent of rustic pine.

Next, we decided to design the card/carrier piece. Our design team wanted to carry a rustic, classic design throughout all of the elements of the pack. Using craft paper with hand lettered elements kept it fun but neutral.  Along with the card/carrier was a lenticular (3D motion) ornament to hang on their tree, as well as some gift tagss for them to use in their gift wrapping.


The Merry & Bright Holiday Pack includes:


  • 5" x 7" carrier made of 80# Neenah Environment Grocer Kraft, handlettered by Sara Hynes Designs
  • 3.375" x 2.125" (CR80), pine scented, laminted, affixed to carrier
  • 3.125" diameter circle lenticular ornament with a 3-dimensional side-to-side visual effect
  • Set of 4 gift tags, digitally printed on 24pt. Tango C2S paper, diecut with 1/8" holes for string, perforated for easy seperation


Like what you see? We'd love to discuss design and execution with you for any upcoming campaigns! Shoot us an email at


JEFF HORST, Creative Director